Presentation + Executive Panel: Shifting Travel Demand Patterns

Travel demand is shifting in more ways than one, shaped both by changing traveler preferences and by industry efforts to influence where, when and how people travel. This session begins with new data on the patterns emerging across destinations, then expands into a discussion of how the industry can respond through smarter dispersal, better coordination and a more thoughtful approach to growth. From destination strategy and traveler choice to distribution and transport, the conversation will examine what these shifts could mean for the wider industry.