Chief Marketing Officer of The Data Appeal Company, a global leader in Travel Intelligence for Destinations, where I led the company's Marketing, Communication and Partnerships strategy, following the acquisition of Mabrian Technologies.

I have more than 15 years of experience in leadership in business, marketing, market research and tourism. Partner of Mabrian since 2017, when I saw that Artificial Intelligence and data had the potential to change the way decisions are made in the tourism sector, making them more efficient and sustainable. Since 2023, Mabrian has been part of Data Appeal and the Almawave/Almaviva group.

My specialty is to identify the needs of destinations and tourism companies to offer them solutions based on innovation, technology and data. To achieve a truly operational approach to the use of Data Intelligence, which results in an increase in efficiency and the return on decisions.

International speaker with extensive experience in the main tourism events worldwide such as the G20, World Travel Market, ITB Berlin, FITUR, Arabian Travel Market and many others.

Today Data Appeal Mabrian is a world reference in Tourism Intelligence for destinations, with clients in more than 60 countries and more than 5000 monitored destinations on five continents.

Areas of expertise:
International Marketing, International Trade, Tourism, Corporate
Communication, Sales, Strategic Management, Leadership, Team Management, Data Analysis and Franchising.