Leire is the Manager of VisitBenidorm and the head of its Intelligence & Smart Data Unit (UNE 166006). As a member of the Benidorm DTI Management Body, she championed the UNE 178501 certification.
Leire serves on the CTN 178 Smart Cities committee in Spain, the INVAT·TUR Advisory Board in the Region of Valencia, and the Tourism Commission of the Alicante Chamber of Commerce. She is also part of the Promoting Body for Segittur's Smart Destinations Platform in Spain.
