Luis Antón is the Founder & CEO of EchoWi, a platform that helps brands understand and improve how they appear in AI-generated answers across tools like ChatGPT, Gemini and Perplexity. Previously, he worked in strategy and corporate development roles at Amadeus and Hotelbeds, including within Amadeus’ in-house startup accelerator, where he focused on innovation and new technology initiatives in the travel industry. Luis also co-founded a previous HR tech startup connecting companies with AI-vetted software developers. He holds degrees in Business Administration and Law and has passed CFA Levels I and II