Pablo Laucirica Lopez Palacios

Regional Vice President
Microsoft Advertising

Pablo Laucirica Lopez Palacios Regional Vice President
Pablo is currently leading the Microsoft Advertising team in Italy, Spain and Latam, managing and developing sales and account teams in multiple geographies to drive expansion of the advertising offering in the region. Previously, Pablo held different roles at Google, Page Group or Nestle where he has been able to create a successful track record in the online/Adtech Industry at top leading companies while working from different functional roles. Pablo holds a university Degree in Business Administration and Economics, and an MBA from IESE Business school. He lives in Barcelona with his family.

Sessions

Wednesday, 17 June 2026
11:30 – 12:00 CET

Presentation + Panel: Travel in the Age of Agentic Commerce

AI is starting to compress the path from discovery to decision-making, raising new questions about how travel sellers are found, evaluated and chosen. As agentic commerce develops and interfaces become less dependent on traditional websites, companies may need to rethink the assets, content and capabilities that drive visibility and conversion. This session begins with Microsoft’s perspective on the shift and expands into a broader discussion of what an agent-driven future could mean for travel.

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