Presentation + Panel: Travel in the Age of Agentic Commerce

AI is starting to compress the path from discovery to decision-making, raising new questions about how travel sellers are found, evaluated and chosen. As agentic commerce develops and interfaces become less dependent on traditional websites, companies may need to rethink the assets, content and capabilities that drive visibility and conversion. This session begins with Microsoft’s perspective on the shift and expands into a broader discussion of what an agent-driven future could mean for travel.