Heike Birlenbach

SVP, Sales, Lufthansa Group Hub Airlines and CCO Hub Frankfurt
Lufthansa Group

Heike Birlenbach SVP, Sales, Lufthansa Group Hub Airlines and CCO Hub Frankfurt
Effective 1 January 2017 the Lufthansa Group has appointed Heike Birlenbach as Senior Vice President Sales Lufthansa Hub Airlines and Chief Commercial Officer Hub Frankfurt. In this role she is responsible for world-wide sales for all Lufthansa Group Hub airlines (Lufthansa, SWISS, Austrian) and leads a team of over 1.800 Sales and Service professionals. As CCO Hub Frankfurt, she is also responsible for all commercial matters at the Lufthansa Airline’s largest HUB at Frankfurt Airport.

Heike Birlenbach started her career with Lufthansa in 1990 and held a variety of positions: Operations and Key Account Management in Frankfurt, General Manager Marketing and Sales Support in London, Regional Director BeNeLux in Amsterdam, General Manager Product Management in Frankfurt, Vice President Lufthansa Italia in Milan, Vice President Cabin Crews in Munich and Vice President Sales EMEA in Frankfurt). She holds a Master of Management from McGill University in Montreal, Canada.

Sessions

Keynote: Lufthansa ... Panel: Airline Distribution at the Tipping Point

When it comes to disrupting air distribution, Lufthansa has always taken the lead. Hear how Lufthansa is redefining distribution strategies, technologies and capabilities for future flights. An expert panel discussion on key industry developments follows.