Mrs. Lin XU possesses over 10 years strategic planning experience and has successfully created a number of travel startups in China. In 2006, Lin founded VariArts Travel, a high-end destination management company. 2011 Lin set up the Helmscriscoe China office, a global leader in meeting procurement and site selection. In 2013, Lin co-founded China’s first outbound global tours & activities platform, haiwan.com. 2015 she co-founded VariTrip, now Asia’s leading real-time tours & activities booking and global distribution system. In 2015, as oversea venture partner, Lin joined Zuoyu Capital, the first Chinese boutique investment bank focusing on travel & leisure. 2017 Lin joined Cambon Partners, a top French boutique investment bank as Asia partner & advisor.
Prior to her tourism career, Lin was the Asian business director in a semiconductor company in Silicon Valley from 2002-2004; then she provided China entry & development strategic consulting to international enterprises and government organization, including Accor Hotel Group, Jordan Investment Board, etc. Lin holds a BS from Guanghua School of Management of Beijing University, and a master degree in East Asian Studies from Stanford University.