Alessandro Petazzi

Musement – a TUI company

Alessandro Petazzi CEO
Alessandro started Musement in 2013 with 3 co-founders to help people discover and book excursions, attractions and experiences all over the world.

The service offers 50,000 activities in over 1,000 cities, employs 200 people of 20 different nationalities and is the third company Alessandro started.

In September 2018, Musement was acquired by German group TUI, the largest tour operator in the world.


Phocuswright Research & Executive Roundtable: Experience This!

Motivated by tech-savvy travelers and enabled by powerful platforms, tour and activity suppliers are getting online … and fast! Explore how the explosive experiences segment is disrupting the traditional European tour operator market and creating new challenges in destination marketing. Phocuswright shares its latest research on the segment to kick things off.