Maggie Rauch

Senior Director, Research
Phocuswright Inc.

Maggie Rauch Senior Director, Research
Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She leads market sizing efforts for APAC and the U.S., in addition to overseeing custom projects on a wide range of topics. Maggie also contributes to conference programming, and presents Phocuswright Research at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.

A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.

Sessions

Thursday, May 16, 2019 10:10 – 10:30

Lessons, Insights & Truths From Asia

We look through the lens of global brands which have built up strong businesses in Asia and learn from their mistakes and experiences.

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Thursday, May 16, 2019 12:15 – 12:40

Executive Interview: Booking.com

As Europe's vacation rental and private accommodation market heats up, the big boys are elbowing into the space, and everyone from traditional hospitality companies to city regulators are taking note. This once 'alternative' segment is shaking up the landscape - and Booking.com is shaking up the segment.

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Thursday, May 16, 2019 14:05 – 14:15

Phocuswright Research: Europe Consumer Travel Trends

Phocuswright unveils new insights on European traveler preferences, behaviors and key influences in destination choice.

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