Siew Hoon Yeoh

Founder, WiT and Editorial Director
Northstar Travel Group Asia

Siew Hoon Yeoh Founder, WiT and Editorial Director
Founder & Editor WIT & Editorial Director, Northstar Travel Group Asia

Yeoh Siew Hoon is the founder and editor of Web In Travel, a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region.

Its signature conference is held in Singapore every October in partnership with ITB Asia and is part of the TravelRave week of events, organized by the Singapore Tourism Board.

WIT also holds conferences in the Middle East, Japan and Indonesia. Its news website is a must-visit for anyone who wants to know what’s going on in travel distribution, marketing and technology in APAC.

WIT was acquired by Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, in April 2014. She was recognized as Tourism Entrepreneur of the Year by the Singapore Tourism Board in 2014.

Siew Hoon continues to run WIT and as editorial director for Asia, she’s responsible for leading Northstar’s expansion in the region.


Kick-Off: Through the Looking Glass

This year’s WiT Europe takes a peek “Through The Looking Glass” at the key trends driving and influencing two of the world’s largest and fastest changing travel markets – APAC and the Middle East. From consumer trends to investor perspectives, we will dig deep into the opportunities unfolding in the two regions. Plus, we will also offer up lessons from global brands which are taking on those markets so that you can learn from their mistakes and experiences.

Through the Lens of Investors

What's happening with the flow of capital to startups in Asia? Is it drying up? Is there a flight to quality? If so, what's quality and what's hot? We examine investment trends from three perspectives: a China-focused and mobile-focused accelerator, a corporate investor that's making interesting investments and acquisitions, and a European-based fund that's keeping a close watch on Asia.

Spotlight: The Middle East Opportunity

Following up on WiT Middle East, we look through the lens of two industry pioneers in the region to summarize the key trends happening in a market of an incredibly young, social and mobile population, and explore where the key opportunities are for your business.