Siew Hoon Yeoh

Founder, WIT and Editorial Director
Northstar Travel Group Asia

Siew Hoon Yeoh Founder, WIT and Editorial Director
Founder & Editor WIT & Editorial Director, Northstar Travel Group Asia

Yeoh Siew Hoon is the founder and editor of Web In Travel, a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region.

Its signature conference is held in Singapore every October in partnership with ITB Asia and is part of the TravelRave week of events, organized by the Singapore Tourism Board.

WIT also holds conferences in the Middle East, Japan and Indonesia. Its news website is a must-visit for anyone who wants to know what’s going on in travel distribution, marketing and technology in APAC.

WIT was acquired by Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, in April 2014. She was recognized as Tourism Entrepreneur of the Year by the Singapore Tourism Board in 2014.

Siew Hoon continues to run WIT and as editorial director for Asia, she’s responsible for leading Northstar’s expansion in the region.


Thursday, September 10, 2020 13:00 – 13:05 CET

WiT Europe: Asia’s Next Era of Travel - Setting the Stage

The story of Covid-19 has been one of many parts in Asia. And WiT has been at the forefront of following that story since the start of the outbreak, as it moved from Wuhan, China to Singapore and then everywhere. In this curated session, we plot the pandemic’s impact in the region, the recovery, the changes it has wrought in consumer behavior and the entire e-commerce landscape in the region and why the next era of travel in Asia will look very different.

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Thursday, September 10, 2020 13:05 – 13:35 CET

WiT Europe: Pockets of Recovery

Where are the pockets of recovery? Clearly, it is first in the markets with domestic travel possibilities. What are the trends being seen and where are the pockets of opportunities being seen for travel brands, suppliers and startups across markets in Asia?

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Thursday, September 10, 2020 13:35 – 14:00 CET

WiT Europe: Consumers, They Are A-Changing

There’s no doubt that consumer behavior has seen major shifts in the time of coronavirus. Being confined to home brings out changes - when people are forced to do something, they do it - and years of thinking of doing it were compressed into months of actually doing it. In this session, we put the spotlight on what changes in consumer behavior Covid-19 has brought to a region that was already dynamic and changing. Which behaviors will stick and which will not? Will super apps rise up even more powerful or will travel platforms be able to adapt quickly to thrive better?

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