Axel Hefer

Managing Director & Chief Executive Officer

2021 Phocuswright Europe speaker

Axel Hefer Managing Director & Chief Executive Officer
Axel Hefer was appointed as a managing director of the company in 2016. Prior to joining trivago, Mr. Hefer was CFO and COO of Home24 AG, an online home furniture and decor company, and managing director of One Equity Partners, the Private Equity Division of J.P. Morgan Chase. Mr. Hefer holds a diploma in management from Leipzig Graduate School of Management (HHL) and an M.B.A. from INSEAD.


Tuesday, June 29, 2021 15:50 – 16:10 CET

Myth or Reality: The Great Debate on What's Really Changed

Has the last year changed our values and norms, or are we headed right back to where we started from in 2019? Business travel won't survive, suppliers will gain share at the expense of OTAs, short-term rentals will rule the world, and subscriptions are a great new business model. Truth or bust? Industry pundits and stakeholders discuss the issues.

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