Carlo Alvarez Spagnolo is Regional Director for Hospitality at Medallia, leading EMEA Hospitality team to help hoteliers discover the power of AI-driven technology to improve guest experience. Carlo brings more than 20 years of experience in Hospitality working every angle of hotel distribution, from OTA (eDreams Odigeo) to GDS (Amadeus). Ha has spent most of his career in digital marketing in TripAdvisor, where he was the first employee in Spain and successfully led the opening of several southern EU markets for the company of the owl. Carlo is half Spanish, half Italian and has lived in several EU countries. He claims he's proud of his origins wen he says "hotel," likely for the 20.000nth time in his life, pronounced with a strong "t."