Miguel Sanz Castedo

Director General
TURESPAÑA

2021 Phocuswright Europe speaker

Miguel Sanz Castedo Director General
Miguel Sanz Castedo is the Director General of the Instituto Turístico de España, TURESPAÑA (Spanish National Tourism Organisation), since July 2020. Previously, he was the Director of Tourism of the City of Madrid. He graduated with a degree in European Business Studies in the United Kingdom, where he also completed a MSc in Politics and Economics in Latin American at the London School of Economics and Political Science. He has lived and worked in several countries in Europe, the USA and Latin America.

Over the course of his professional career in Spain, he has worked on a range of cultural communication and marketing projects with extensive experience in the field of Tourism, where he has held different responsibilities such as Director of Marketing and Promotion for Turismo Madrid (Region of Madrid) and Director of Marketing and Partnerships for Madrid Visitors & Convention Bureau. He has also been an elected member of the Board of Directors of European Cities Marketing and he is currently member of the Board of the European Travel Association.

Sessions

Wednesday, June 30, 2021 16:35 – 16:55 CET

The Destination Dilemma: Ready or Not?

As millions of travelers plan their first holiday in over a year, destinations are eager for their attention - and their tourism spend. But rising COVID cases and low vaccination rates in some countries along with confusing entry requirements have caused concern. How do you keep your citizens safe while welcoming tourists at the same time? How and when to open is debated by a panel of top destination specialists.

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