Cat is founder and CEO of Byway, the world’s first platform for flight-free holidays. Founded in lockdown and a certified B Corp, Byway is on a mission to make slow travel mainstream. It is backed by Innovate UK, has 99% five star customer reviews and regularly features in the media including the Guardian, Times, and Telegraph. Before founding Byway, Cat was Managing Director at Founders Factory, investing in fourteen startups a year and coaching founders across a portfolio of forty companies. Before that, she was SVP at video ad tech scale-up Unruly, which sold to NewsCorp for £114m.