Cat Jones

Founder & CEO
Byway Travel

2022 Phocuswright Europe speaker

Cat Jones Founder & CEO
Cat is founder and CEO of Byway, the world’s first platform for flight-free holidays. Founded in lockdown and a certified B Corp, Byway is on a mission to make slow travel mainstream. It is backed by Innovate UK, has 99% five star customer reviews and regularly features in the media including the Guardian, Times, and Telegraph. Before founding Byway, Cat was Managing Director at Founders Factory, investing in fourteen startups a year and coaching founders across a portfolio of forty companies. Before that, she was SVP at video ad tech scale-up Unruly, which sold to NewsCorp for £114m.


Tuesday, June 28, 2022
5:05 PM – 5:40 PM CET

Executive Roundtable: Making Sustainability Sustainable

Travel sellers and platforms are focusing on making travel more sustainable but, this requires new tools, processes and practices. How can they influence and empower their customers to make the right choices? The experts weigh in.

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