Alan French is the CEO of the relaunched Thomas Cook. He has decades of experience in leading major digital business and transformation projects and worked at the former business leading digital and strategy across the Group.

Since forming this new Thomas Cook, he has in the space of three years led a team that has built a new digital platform and holiday company from the ground up launching in September 2020 and already expanded to the Netherlands and Belgium. Thomas Cook now offers flexibility and choice on holidays with flying options from all UK airports and hotels in destinations all over the world. A dedicated team of agents and customer service support are available around the clock to help customers have great holidays.