Mirko Lalli

CEO & Founder
The Data Appeal Company

2023 Phocuswright Europe speaker

Mirko Lalli CEO & Founder
Mirko Lalli has always been involved in innovation, technology, communication and marketing. He served as Director of Corporate Communications of Clouditalia SpA, Chief Executive Officer of AR-tel SpA and marketing and Communications Director of Fondazione Sistema Toscana (Tuscany Region). He was a member of the Tourism Innovation Committee of the Ministry of Tourism and in December 2017 he participated in the Singularity University Executive Program in Silicon Valley. He is the founder and CEO of The Data Appeal Company SpA (formerly Travel Appeal), acquired in 2022 by Almawave Spa, a company listed on the Euronext Growth Milan market of Borsa Italiana and part of the Almaviva Group. Data Appeal democratises and simplifies data to help companies and institutions make effective and informed decisions. The company’s ultimate goal is to leverage data to accelerate progress towards a more sustainable, fair, and inclusive world.


Tuesday, June 13, 2023
12:30 PM – 1:00 PM CET

Breakout: One Destination, Many Voices: A.I. and Data to Empower Residents and Tourists Alike

Offering a positive, satisfying and sustainable experience for both tourists and residents is one of the greatest challenges for tourism destinations.However, with today's modern tools, like Artificial Intelligence and Alternative Data, there are new ways of evaluating and benchmarking sustainability and inclusivity initiatives. These new metrics are revolutionising destination management and marketing.Until now, the measurement of these KPIs has been conducted through subjective self-assessments or external surveys. Today, DMOs, DMCs and tourism organisations have access to accurate and objective metrics to analyse their destination - automatically, objectively, reliably, and in real time.Discover how your destination can better support locals and visitors alike with the latest innovations in travel technology.

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