Mirko Lalli has always been involved in innovation, technology, communication and marketing. He served as Director of Corporate Communications of Clouditalia SpA, Chief Executive Officer of AR-tel SpA and marketing and Communications Director of Fondazione Sistema Toscana (Tuscany Region). He was a member of the Tourism Innovation Committee of the Ministry of Tourism and in December 2017 he participated in the Singularity University Executive Program in Silicon Valley. He is the founder and CEO of The Data Appeal Company SpA (formerly Travel Appeal), acquired in 2022 by Almawave Spa, a company listed on the Euronext Growth Milan market of Borsa Italiana and part of the Almaviva Group. Data Appeal democratises and simplifies data to help companies and institutions make effective and informed decisions. The company’s ultimate goal is to leverage data to accelerate progress towards a more sustainable, fair, and inclusive world.