Alfons Musry

COO
Sion

2025 Phocuswright Europe speaker

Alfons Musry COO
Alfons Musry is a seasoned entrepreneur and operator with deep expertise in product development and technology leadership. He co-founded Sion, a commission management platform built for the travel industry, where he currently leads product and operations. Under his leadership, Sion has scaled to over 7,000 users and supports more than $4 billion in annual travel bookings. Alfons brings a unique blend of technical insight and operational excellence to the travel tech space. He is passionate about simplifying complex workflows and empowering agencies through intuitive tools.