Mariya Donat leads digital content strategy for Europe, Africa, and the Middle East at Hyatt Hotels Corporation. With over a decade of experience in digital marketing and a background in hotel operations, she brings a rare combination of strategic insight and on-the-ground understanding of the guest journey.

At Hyatt, Mariya drives the creation of innovative, localized content strategies that enhance the end-to-end guest experience. Her approach is rooted in a data- and trend-driven mindset—one that guides her team in delivering meaningful, measurable impact across Hyatt’s digital transformation efforts. Her areas of expertise include personalization, AI integration, experimentation, delivery, and ancillary revenue optimization, all contributing to seamless and differentiated guest experiences.

Helping travelers quickly identify and resonate with Hyatt’s wide range of offerings is at the core of her strategy. Mariya’s work is grounded in care and purpose—shaping personalized, thoughtful, and enriching guest journeys that turn travel into something truly memorable.

She is also an active voice in industry conversations around digital innovation, leadership, and inclusive culture—continuing to shape the future of hospitality one story, one traveler, and one moment at a time.