Phocuswright Innovation: Launch

Innovation isn't just for startups – established companies are breaking new ground and developing new technologies. This is the stage for established companies that are changing the travel landscape.

What is Launch?

Launch provides established companies that are ready to unveil a groundbreaking innovation with a spot in the limelight and a chance to wow the travel industry's most savvy and engaged audience during Phocuswright Europe. Established companies will be critiqued by a PhocusGroup of esteemed industry professionals.

Eligibility Criteria

Companies eligible to for Launch:

  • Established companies 48 months or older
  • No funding limit
  • Must be presenting a new, breakthrough and market-changing innovation
  • Must pass a thorough and rigorous Phocuswright screening
  • Accepted contestants pay €12500 for entrance to Launch and Phocuswright Europe
  • Company does not have to be based in EMEA to qualify


Launch provides established companies a comprehensive innovator package, including time on stage, a spot in the Exhibitor Showcase and access to travel's most discerning audience.

All contestants of Launch receive:

  • Two registrations to Phocuswright Europe (value €1899 each)
  • Ten minutes of demonstration time and interaction with Launch PhocusGroup
  • Video recording of on-stage demonstration
  • Kiosk package on the exhibitor floor during Phocuswright Europe
  • URL and logo on the conference website and mobile app
  • Company profile on mobile app
  • Listing on all program schedules
  • Coordinated social media campaigns
  • A chance to win award
  • Interview with a PhocusWire editor in the onsite PhocusWire Studio; video of interview and article posted to PhocusWire post-event

Launch Awards

  • Launch People's Choice Award: winner and runner-up
Apply Today

Use the link below to express your interest in the 2020 Launch program.

Review the eligibility criteria and demonstrator benefits and apply today to get on stage.

Questions? Contact Virendra Jain:
+91 9167 456 457
[email protected]

Apply Now

Based in the U.S.?

Check out Launch at The Phocuswright Conference.