Whether it’s the primary reason for a trip or a spontaneous add-on, tours and activities are essential for an unforgettable travel experience. But as hotels, airlines, OTAs, credit card companies and aggregators all compete to sell experiences, the question remains: who truly owns the traveler at the moment of decision? From digital discovery to in-destination upselling, this panel of industry leaders will explore the strategies, challenges and best practices shaping the future of experience sales.
