Women’s Leadership Initiative

Wednesday, 2 September 2020

The extremely popular Women's Leadership Initiative takes the spotlight during Phocuswright Europe Online 2020 on 2 September! This essential session for men and women explores what technology companies need to thrive in the future and delves into the ecosystem of travel technology, innovation and distribution leadership to identify the skills and attributes most needed in the space.

This is not a "women-only" program! The topic is relevant to all genders and anyone interested in/involved with gender equality and career development in travel. All voices are invited!

Phocuswright's 2019 Gender Equity Survey portrays concern over this topic now being more hype than action. It clearly displays differences in men and women's perception of leadership opportunities available to all genders and whether or not there is a clear/available path toward these positions. Women and men had differences of opinion with regards to obstacles in getting to the top, i.e.: bias in management was cited by 57% of women vs. 38% of men, and insufficient skills scored with 34% of men vs. 20% of women. The survey cites McKinsey/LeanIn's stats of women holding only one third of C-Suite, SVP and VP roles. But a PhocusWire article sums the issue up well: "Women and men both feel the lack of a clear path – including in training and skills development – hinder their advancement in the industry. It's a journey without a map."

The session features Phocuswright LeadHER Mentors, advocates for internal initiatives who share what they are doing to connect and encourage female advancement into leadership in their own companies and throughout the industry. We'll then break into a workshop format to discuss how innovation, creative thinking and strong leadership can ensure that we are positioned to grow into the future with our best and brightest at the helm.

View more information about becoming a Phocuswright LeadHER mentor below.

Let your voice be heard

Men and women in travel technology are welcome to gather at this essential session during Phocuswright Europe Online 2020. We'll uncover how companies within the travel technology ecosystem stack up when it comes to promoting women's leadership.

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2020 LeadHER

Become a Phocuswright LeadHER and define the future of work
Are you involved an a program that advances women's leadership in your workplace or in the industry? Are you willing to educate others in the industry about your initiatives? Get out front and be an advocate for women in travel technology.

Connect with some of the sharpest minds in the industry and facilitate stimulating conversations.

Apply today to become a Phocuswright LeadHER and inspire our audience.

Apply to be a 2020 Phocuswright LeadHER

What is the purpose of this event?
This event provides a platform for companies who have implemented women's leadership initiatives to share and inspire others in the industry. These selected LeadHERs share the details with a table of attendees and are available throughout the event to talk about those initiatives informally. In-line with our "culture of connection," this event is intended to facilitate networking and connection.

As an industry and community, we are committed to innovation, creative thinking and strong leadership. How are we positioned to grow into the future, ensuring that our best and brightest are at the helm?

The following sources bring some interesting context to the discussion:

  • According to the National Center for Women & Information Technology, having women in leadership positions is associated with better team dynamics, stronger financial performance and greater productivity.
  • Deloitte's "Smashing IT's Glass Ceiling" makes a business case for gender-diverse teams in technology, citing improved operational and financial performance, increased innovation and more.
  • According to the World Economic Forum's "The Future of Jobs Report 2018," by 2020 the most needed skills will be emotional intelligence, people management, complex problem-solving and critical thinking – skills frequently attributed to women.
  • "Women Matter: The business and economic case for gender diversity" by McKinsey & Co., reveals that companies with strong female representation on executive committees perform better than those without women in the C-suite.

How can I participate?

  • Please attend and encourage your colleagues to also participate
  • Tell people who are attending Phocuswright Europe to join the session to support this initiative
  • If you're involved in a women's leadership initiative: apply to be a LeadHER Mentor
  • Become a sponsor of the Women's Leadership Initiative event. Contact us for more information.

Read PhocusWire's collection of articles on women's leadership:

Read the Series
Phocuswright Research

Phocuswright Gender Equity Study 2019 Highlights

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