Setting the Stage: Better Travel in Asia
Arm yourself with the right knowledge, insights and practical skills to win - and succeed - in Asia! This 120-minute session, run by Web In Travel, ... [read more]
Arm yourself with the right knowledge, insights and practical skills to win - and succeed - in Asia! This 120-minute session, run by Web In Travel, reimagines the new opportunities that exist in the world's fastest-growing travel market for European travel brands. For too long, the Asia story has been one of potential. With APAC's online gross bookings jumping to US$145.9B in 2017 (catching up quickly to the U.S. and Europe), it is time to change the conversation and reimagine the new reality - that if you want growth, you need to win and succeed in Asia. Leading innovation in mobile in markets such as China, South Korea and Japan; rapid tech adoption across emerging countries; and rising incomes in this region of 4.42B people have created the most dynamic and potentially lucrative market for brands wanting to expand across Asia or wanting to attract travelers from Asia. Hear the story from the perspectives of both the leading travel insiders from Asia as well as European brands which have successfully expanded in the region.
Siew Hoon Yeoh, Founder, WIT and Editorial Director, Northstar Travel Group Asia