Arm yourself with the right knowledge, insights and practical skills to win - and succeed - in Asia! This 120-minute session, run by Web In Travel, reimagines the new opportunities that exist in the world's fastest-growing travel market for European travel brands. For too long, the Asia story has been one of potential. With APAC's online gross bookings jumping to US$145.9B in 2017 (catching up quickly to the U.S. and Europe), it is time to change the conversation and reimagine the new reality - that if you want growth, you need to win and succeed in Asia. Leading innovation in mobile in markets such as China, South Korea and Japan; rapid tech adoption across emerging countries; and rising incomes in this region of 4.42B people have created the most dynamic and potentially lucrative market for brands wanting to expand across Asia or wanting to attract travelers from Asia. Hear the story from the perspectives of both the leading travel insiders from Asia as well as European brands which have successfully expanded in the region.

Few people have their pulse on tech investments in Asia and China as closely as Fritz Demopoulos, the co-founder of Qunar and founding partner of Queen’s Road Capital. Now managing his own fund out of Hong Kong, he keeps a close watch on trends and opportunities in the tech world, both globally and within Asia. Last year, Fritz founded Melon, a sci-fi event in Hong Kong. Let’s find out what travel can learn from sci-fi in this opening conversation.

As funding flows into APAC, where's the money going? And what areas are investors eyeing and taking bets on?

Software is eating the world and everyone is starting to apply lessons from Asia globally, with the 'Amazon-ization' of travel leading the way. What can we expect going forward?

We'll look at three of the biggest emerging sectors and see if we can take lessons from those who started their business in Asia or have invested in the region ... and learn what they had to do differently.

The Proposition: In the battle for Asia, will Asian tigers will win over global elephants? Can local win over global in a land where scale matters? Or will it be global might over local dexterity? We'll get to the heart of the matter in this signature debate.

Airbnb has made staying in a home or apartment during travel mainstream, but its aspirations go far beyond private accommodation. As the company continues to grow in all directions, it faces unique challenges and opportunities along the way. This session explores what’s next for the hospitality giant in Europe and beyond.

When it comes to disrupting air distribution, Lufthansa has always taken the lead. Hear how Lufthansa is redefining distribution strategies, technologies and capabilities for future flights. An expert panel discussion on key industry developments follows.

Blockchain, Artificial Intelligence, Chats and Bots: See and understand the next level of technological innovation.

Hospitality distribution is becoming even more complex. Which new hotel brands are trying to steal the show?

Driven by an improved technology infrastructure and a young, adventurous population, the Middle East travel market is evolving fast. Learn just how big the opportunity is from Phocuswright’s latest research on market size and forecasts. A panel discussion follows focused on consumer behavior and travel trends - both inbound and outbound.

As Google continues to learn from its customers, new and innovative products continue to emerge. Hear what's next in Google's arsenal to inspire travelers while helping companies connect with them across the travel journey.

When global giants are pushing the competition, specialization is key. Take a deep dive into Europe's changing OTA ecosystem.

It’s Booking.com’s next big bet: homes and apartments, on the beach or in the city. Hear from the OTA’s new vice president, Home Division, on how the world’s largest seller of accommodation plans to tackle the distinct challenges of selling the unhotel.